Books from Bleh to Basically Amazing: This is like, the greatest marketing idea EVER!
I received an email a few days ago from the publishers at enthrill asking
me if I would be interested in reviewing a new book with a very new
and innovative marketing design. Enthrill is a brand new publisher,
getting set to launch their first book in the next few days. Knowing
that they would lose out against the huge publishers if they tried to
compete using their traditional marketing methods, they are launching
this book as an ongoing project. The idea is so huge, so unique, and so new that
I was ready to accept their review offer without even having read the
book. Ya, it's that cool! So what is it you ask. Well, let me tell you!
The book is called One Child and it's written by internationally bestselling thriller writer, Jeff Buick. That
right there is enough to interest me. I love me some espionage,
suspense and crazy action. However, what really drew me to this story
was their publishing model. I hinted at it before, but now I'm going to
tell you all about it.
There will be two major release days associated with this novel. First
is July 27th, followed by August 25th. Save those days, because they are
important. August 25th is the official release date for the final
published copies of this book, or the complete e-book edition, if that's
your preference.
However, (and this is the really cool part) beginning July 27th,
(tomorrow) this novel with be released in installments. This novel takes
place in real time. Fans of 24 might want to take note of this.
But, it's pretty cool for everyone else too! How does this work? Well,
I'll see if I can explain it a little better. This novel takes place
over 30 days. With events involving U2 (the band) and Halima, a young girl living in Afghanistan, we watch and read and experience these events along with the characters. I'm getting goosebumps just thinking about it!
Not only do we get to read the action along with the characters, but
they are also creating an interactive reading experience. The characters
have facebook pages- and they respond to you! They have filmed 4
different video sequences to coincide with various events within the
story to give you an idea of what living on the front lines of
Afghanistan is like and more! It boggles my mind what they are doing
with this book, and I think it's amazing! You can read a press release
with more information HERE, you can read more about the plot of the novel at the author's website, found HERE, and you can sign up to read along with me HERE.
For just $10 you will receive each daily release, furthering the tale of
Halima as she discovers her role within the world. And, if you aren't
totally sure immediately that this is something you will just love, they
are offering the first 8 days of this new novel free. You can preview
the story, test the waters a little bit and read along for free. Just
got to the website found HERE and
sign up for your free trial today. And, if you sign up a little late,
each of the previous releases will be sent to your mailbox so you can
catch up to the rest of us. There's nothing to lose!
I will be posting periodic updates in the weeks to come as I read this
book. Most will be a fairly short post, just letting you know how my
reading is going, what I've thought about the releases so far, and all
that good stuff. Then, the day before the final release (because I'm
cool enough to get to read it early) I will post my final and full
review. I'd love to have people read along with me! If you are
interested in reading with me, or if you sign up, let me know! I'd love
to hear your thoughts and share about this fantastic idea.
I've never come across a publishing idea any where near to this before,
and I am wicked excited for it! I hope everyone else is too! Let me know
what you think!
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